Screaming Your Headlines Can Increase Your Response
by Chuck Crawley
As Internet users we are all aware of the fact that *it is not nice* to type in *ALL CAPS*. This is considered screaming on the net. However, if you are placing your ads in Electronic Magazines (Ezines), then putting your ad headlines in a *screaming format* (ALL CAPS) will draw more attention to your ad.
Also, centering your headline within the 55-60 character space that is allowed for most Ezine ads will help to make your ad *stand-out* and therefore give you an additional advantage.
Sometimes just a *little* change in your headline can increase your response rates *though the roof*.