mileage out of those visits.
8. Do not try to qualify your visitor. In other words, let the site do the qualifying and selling job for you. After all the name of the game is to get each and every unique new visitor to your site as possible, thus leveraging credits due you should you belong to a banner exchange.
9. When building your five to ten word static banner, or five to seven words first screen animated banner copy, rely on these themes. Fear, curiosity, humor, the big promise. Example, Warning, you must see this before you purchase xxx; never worry about losing xxx again, learn the secrets of cashing in on xxx, do you know how to xxx? As an aside, a warning banner is an enormously powerful approach. Many off line yellow pages publishers will not even allow them because the other advertisers complain about the unfair advantage such an ad delivers. Try one.
10. The number one drawing card in banner advertising is the use of the word FREE. Put your creative talents to task here. Write a free report that solves a problem, and post it at your site. Offer a free drawing, free subscription to a e-zine. Free advertising, free trial offer, free download for software, etc., etc.
11. Never assume your viewer knows what to do next. Always, in one or more places, insert the words
Michael T. Glaspie, a renowned direct marketer, whose experiences have been both pace setting and often legendary, now shares his insights through "How To Sell Anything To Anyone Anytime" a twice monthly newsletter, free via e-mail available at http://mysiteinc.com/mglaspie
